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Web design: how to make text easy to read

Web design and text work as a team. But what if one of the two is lame and your copywriter and you haven't found each other yet? Let's go through the points.

    1. Weakly formatted text will lead to the fact that the user will not find the answer to the question and will leave the site.

Most often, impatient guests skim the page with their eyes, but do not read it in its entirety. But how to involve a person in the study of the page and help with the search for information?

When formatting text:

    • Make the first paragraph catch the eye. Spoiled netizens are tired of information overload, and the first lines are your only chance.

    • Use headlines that stand out. Prominent subheadings and lists make it easy to scan the page, focusing on the most useful ones.

    • Create bulleted lists.

    • Write in a language that even a schoolboy can understand. Specific terms will make the user yearn for unknown words and go far away.

    2. We wrote - we edit.

    • Eliminate verbal garbage. Introductory words, author's assessment. Instead of the words “experienced designer” it is better to write “working in design for more than 5 years”. “Undoubtedly, undoubtedly, let's admit” - we remove it too. Amplifier words without evidence have no power.

    • Remove clerical expressions and hackneyed phrases.

    • Follow the rhythm of the text. It should be ragged so as not to lull the user of our site into monotony.

    • Set the text aside for an hour and reread it.

    3. List of references for those who wish to delve into selling texts.

    • Dan S Kennedy - The Ultimate Sales Letter. Attract New Customers. Boost your Sales.

    • Zig Ziglar's Secrets of Closing the Sale.

    • Joseph Sugarman - The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters.

We wish you good luck and are always ready to insure you. Your Team3.lv