Humor in Web Design: Tips and Best Practices
Some shocking news: people like humor. And in web design too.
Funny stories, funny life events, videos with touching children - all this makes us smile and brightens up the working day. At the same time, it is not necessary that the entire web design of your site is satiated with humor through and through. Just add a couple of relevant elements and conquer your user's hearts.
Humor effectively fights stress, improves the psychological state of a person and is indispensable in human relationships. Aren't we building relationships with clients? Site visitors? Humor helps to create some emotional anchor: it's funny here. In this way, we strengthen the connection with our online visitors.
When to use humor?
At the right time and in the right place. Examples:
• On the About Us page. If appropriate, showcase funny photos of your team here, or interesting stories from the life of the organization.
• To communicate important information. Sending invitations, for example. People pay more attention to funny content.
• On the 404 page. On many sites you can find funny 404 pages. Humor in this case helps the user not to get confused and calmly go where you offer him.
It happens that many sites in one industry are looking similar. A share of a joke can make your web page stand out from others and make your brand more recognizeable. The effective use of humor enhances the user experience, and can lead to deeper emotional connection, as well as being a key component of an effective UX.
Remember, humor should never offend anyone. This can negatively affect the brand. Certainly test the user experience to make sure that the humor on the page meets the expectations of users and does not affect anyone's feelings.